Insights From CNP

3 Reasons You Need a Cloud Communications Strategy

CNP Technologies

If you’re reading this, there’s a good chance that your company is leveraging cloud technology in one way or another. Whether you’re using Google apps to run your email, have a hosted VoIP solution already installed, or use secure cloud storage for sensitive documents, you’re already using the widely adopted technology.

You may be thinking that because you already use the cloud, it’s too late to develop and implement a cloud strategy, but that’s not the case. If you don’t have a cloud strategy now, here are three reasons why you should consider creating one. 

Without a Strategy, You’re in Trouble

While it might seem exciting to fly through life by the seat of your pants, most of us know that’s not the best way to run a business. When it comes to cloud technology, without a strategic plan in place, it’s unlikely that you’re going to make the best choices. A strategy can help provide you a timeline for when you’ll need to replace legacy systems when you can and should move certain documentation into the cloud and even when you need to check in on your cloud systems. A strategy does not have to be a strict timeline. Rather, you can use your strategy as a guide for how you invest instead of just running after every shiny new piece of technology as it is released.

It Takes Time to Make the Right Choice

Along the same lines, a cloud communications strategy can help you to choose the right solution for your business. If you have an outline that tells you when you should expect to replace your current communications system, for example, you can give yourself plenty of time to select the right replacement. If you wait until your legacy phone system is taking its last, rattling breath, you could end up signing with the hosted VoIP provider that walks through the door, who may not be able to provide the kind of system you need. When you give yourself time to choose, you can compare features, integrations, and other essential elements to pick a solution that makes sense.

Your Customer Experience is Critical

What your customer experience when they call, text, or instant message you is a direct reflection on how you run your business. If you don’t have a cloud communications strategy, your customers could bear the brunt of that choice. With a strategy in place, you are demonstrating to your team that customer service and customer experience are top of mind and should stay that way. A cloud strategy lets you make careful choices based on data and business growth to maintain a robust customer base.

While it can be daunting to create any strategy from scratch, the fact is that a cloud communications strategy will help you and your business in the long run.

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