As any businessperson knows, it’s not enough for a business to have the best concepts, products, or services. Without the ability to communicate, collaborate, and advertise, even the most innovative idea will never take off. And in a climate of rapid technological advancement, staying on top of communications technology can be difficult. In business, a clear, specific communications technology strategy is key to effective exchange of information and data, and as paradoxical as it sounds, good communication can only arise from good communication. When forming a communications technology strategy, getting input from key stakeholders can help your company reach its goals more effectively. But who should weigh in?