Insights From CNP

Defining Unified Communications

CNP Technologies


Your company is being challenged every day on many fronts. You are running on tight operational schedules, hustling to meet ever-shifting customer demands, and making the most out of diminishing budgets and limited staffing. The promise of information technology and automation is to free up time and help you maximize the resources at your disposal, but there are still only so many hours in a day. One solution that may help you to meet these challenges on a daily basis is Unified Communications, but what exactly does that mean and what can it do for your business?

What Is Unified Communications?

Unified Communications (UC) is defined as a complete integration of communication tools that are used to facilitate a free and open exchange of ideas in a workplace. UC seeks to increase efficiency by streamlining the communications process. One example of how UC works is moving communications on an asynchronous method of communication such as email or Twitter to a synchronized method such as Skype or VoIP technology chat sessions. UC can also be characterized as the ability to send messages in one communications method and receive the message in many different ones, such as voicemail to text transcriptions. The ability to change communication forms can be a boon for a business that relies on multiple communication tools and platforms.

What Can Unified Communications Do For You?

Unified Communications can optimize your business communications by implementing a set of products that work in concert with each other to ensure clearer and more concise communication processes. This can take the form of:

  • Integration of off-the-shelf communication tools into existing methods
  • Using existing VoIP technology to maximize network resources
  • Customized applications to meet specific departmental communication needs
  • Adjusting employee communications habits to meet full potential of communications

The long term potential that can be realized from implementing Unified Communications includes earning more revenue with fewer expenditures as efficiency is realized. Improved service to customers and end users can also reap financial benefits and show greater return on an investment of resources. UC can also clear those persistent communications bottlenecks that tend to pop up in an organization that has a complicated web of communication applications.

Who Is Using Unified Communications?

Unified Communications strategy is being leveraged by a wide variety of companies ranging from high-tech Silicon Valley companies to small and mid-sized businesses that serve sectors including transportation, education, and health care. It can take the form of a complete company-wide overhaul or be isolated to a specific department where fast-paced communication is a virtual necessity. A common first step toward a Unified Communications strategy is the installation of VoIP technology in an effort to use network resources to make it easier for departments that work on different floors or even different buildings to be able to manage their workflows simultaneously in real time. While this may sound very complex, using the technology available to improve office communication has been the trend over the last ten years and will tend to give the competitive edge to those companies that continue to embrace the change.

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