If you want to base your business decisions around a specific goal (e.g., growing your business) you have to be able to make those choices based on an established strategy. A communications technology strategy is about more than when you should buy a new business phone system. With the right strategy in place, you can make communications choices that align with your larger business goals instead of waiting until you are in desperate need of new tech.
Keep reading to learn what elements you should include in your communications technology strategy.
GoalsOne of the most important pieces of your communications technology strategy will be its goals. Without goals for your strategy, it will be all but impossible to know if your strategy is taking you where you want to go in terms of your larger business objectives. When you are putting together your strategy, goals should always be front and center. Utilizing the SMART goal framework can be a helpful tool to ensure that you are setting goals that make sense and that will help you get to where you want to be.
When you have your goals, both long-term and short-term, established, you can start thinking about how you want to prioritize those goals. Have you had a sales slump that needs to be addressed before you can start thinking about anything else? Or maybe your communications technology costs have spiraled out of control and need to be reigned in right away. If you have an obvious priority, that makes it easy to get started. When you get to those goals that are more difficult to prioritize, be sure you look at what the potential impact on the company could be and make those with the biggest potential higher priority.
Action StepsWhat will it take for you to reach your goals? Most big, hairy business goals like you want to accomplish are not going to happen in one simple step. Instead, take the time to outline step by step which actions you will need to take to reach your goals. It may be necessary to break bigger goals down into smaller pieces. For example, if you have a sales goal you want to reach over the next year, breaking it down into quarterly goals may help you to determine what steps you need to take from month to month to reach your ultimate goal. Start by breaking down the highest priority goals and move down your list.
Plans for Follow Up
Developing a communications technology strategy will take more than a single meeting. Even when you have a strategy in place, it will be important to reassess how things are going and how you are meeting (or not meeting) your goals. Be sure to include as part of your strategy a plan for how you will follow up, whether that’s monthly conference calls or quarterly meetings, the sooner you can get your follow up on the books, the more likely it is that you will stick to it.
How you set up your communications technology strategy will depend on what makes the most sense to you and your team. But if you include all the elements listed here, you will have a great start towards a comprehensive strategy that will help you invest wisely and stay on track to reach your company’s goals.